Today through Sunday (Jan. 27-29) is the annual Coaches vs. Cancer® Suits and Sneakers awareness weekend, a collaborative initiative of the American Cancer Society and the National Association of Basketball Coaches (NABC). Participating NABC member coaches will wear sneakers instead of dress shoes with their suits during weekend games to demonstrate their support for the American Cancer Society and its vision of a world with less cancer and more birthdays.

“Our coaching staff is proud to support this initiative from the NABC,” said Potsdam Head Coach Sherry Dobbs. “It is important to raise awareness of this critical issue in the North Country and everywhere else.”

Fans may support this cause by texting COACH to 20222 from any wireless phone to make a $5.00 donation toward Coaches vs. Cancer and help in the search for a cure. For more information, visit the Coaches vs. Cancer Facebook page, facebook.com/coachesvscancer.

This year, Coaches vs. Cancer will also launch a new promotion, "National Sneakers Day", on today, January 27, to kick off Suits and Sneakers Weekend. Similarly to coaches wearing sneakers on the sidelines, we ask you to wear your favorite sneakers to work in support of Coaches vs. Cancer and encourage your colleagues to do the same.

By lacing up sneakers with their suits, college and high school basketball coaches nationwide will spotlight the fact that while cancer remains a major health concern, everyone can take daily steps to reduce their risk of the disease. For those who do not smoke, weight control, exercise and a healthy diet are the best ways to improve health and reduce cancer risk. Obesity has been shown to increase the risk for many forms of cancer, including breast, prostate, and colon cancers and may account for 20 percent of cancer deaths in women and 14 percent in men.

Thanks to the dedicated efforts of college and high school coaches and fans across the country, Coaches vs. Cancer participants have raised more than $70 million since 1993 to help the Society fund groundbreaking cancer research, provide up-to-date cancer information and education, advocate for public health policies that benefit communities, and deliver services that improve the quality of life for patients and their families. Additional information is available at coachesvscancer.org.